Marcus Hartelt

Marcus Hartelt

Meyer Optik Görlitz

For a campaign with Meyer Optik Görlitz, I worked with the Trioplan 50mm f/2.8 II, a lens that goes beyond capturing images and instead shapes atmosphere. At the core is a visual narrative. A dancer moves freely, deeply connected to nature. Her motion feels organic and weightless. The Trioplan enhances this mood through its distinctive rendering, with soft focus and its iconic bokeh creating a dreamlike environment. As the story unfolds, the surroundings gradually become more urban. Structures grow sharper and more defined. This is where the second model enters, representing a contrasting presence within this shifting space. The campaign explores the tension between nature and the city, between freedom and structure, between instinct and presence. The Trioplan is not just a tool but an active part of the storytelling, linking both worlds while keeping them distinct. The result is a series that does not simply document but interprets, capturing a transition between two states through the unique visual language of the lens.

  • Year

    2025

  • Type

    Campaign

  • Client

    Meyer Optik Görlitz

Meyer Optik Görlitz

Details

Meyer Optik Görlitz

For a campaign with Meyer Optik Görlitz, I worked with the Trioplan 50mm f/2.8 II, a lens that goes beyond capturing images and instead shapes atmosphere. At the core is a visual narrative. A dancer moves freely, deeply connected to nature. Her motion feels organic and weightless. The Trioplan enhances this mood through its distinctive rendering, with soft focus and its iconic bokeh creating a dreamlike environment. As the story unfolds, the surroundings gradually become more urban. Structures grow sharper and more defined. This is where the second model enters, representing a contrasting presence within this shifting space. The campaign explores the tension between nature and the city, between freedom and structure, between instinct and presence. The Trioplan is not just a tool but an active part of the storytelling, linking both worlds while keeping them distinct. The result is a series that does not simply document but interprets, capturing a transition between two states through the unique visual language of the lens.

  • Year

    2025

  • Type

    Campaign

  • Client

    Meyer Optik Görlitz

Meyer Optik Görlitz

Details

Meyer Optik Görlitz

For a campaign with Meyer Optik Görlitz, I worked with the Trioplan 50mm f/2.8 II, a lens that goes beyond capturing images and instead shapes atmosphere. At the core is a visual narrative. A dancer moves freely, deeply connected to nature. Her motion feels organic and weightless. The Trioplan enhances this mood through its distinctive rendering, with soft focus and its iconic bokeh creating a dreamlike environment. As the story unfolds, the surroundings gradually become more urban. Structures grow sharper and more defined. This is where the second model enters, representing a contrasting presence within this shifting space. The campaign explores the tension between nature and the city, between freedom and structure, between instinct and presence. The Trioplan is not just a tool but an active part of the storytelling, linking both worlds while keeping them distinct. The result is a series that does not simply document but interprets, capturing a transition between two states through the unique visual language of the lens.

  • Year

    2025

  • Type

    Campaign

  • Client

    Meyer Optik Görlitz

Meyer Optik Görlitz

Details