PROJECT DETAILS
STAYS Essentials AW26
A VISUAL CAMPAIGN CREATED FOR STAYS, DESIGNED AROUND THE ESSENTIALS COLLECTION. THE PROJECT TRANSLATES A REDUCED, CONTEMPORARY FASHION AESTHETIC INTO A CINEMATIC BLACK-AND-WHITE VISUAL LANGUAGE. DEFINED BY MOOD, CLARITY, AND REFINED FORM, THE IMAGERY HIGHLIGHTS THE UNDERSTATED CHARACTER OF THE COLLECTION WHILE EMPHASIZING ITS QUALITY AND MODERN APPEAL.
